Amazon Product Photography Requirements: Complete Seller's Guide 2025

Understanding Amazon's Image Requirements

Amazon has specific, strict requirements for product images. Meeting them isn't optional; your listings can be suppressed or removed for non-compliance. But beyond compliance, strategic image optimisation dramatically impacts your ranking and conversion rate.

Technical Requirements (2025)

Main Image (MAIN)

• Background: Pure white (RGB 255, 255, 255)
• Size: At least 1000 pixels on the longest side (2000+ recommended for zoom)
• Product fill: Must occupy at least 85% of the image frame
• Format: JPEG (.jpg), PNG, GIF, or TIFF
• Prohibited: No text, logos, watermarks, badges, or graphics
• Product only: No props, accessories not included, or packaging (unless selling the packaging)

Additional Images

You can upload up to 9 images total. Secondary images have more flexibility:

• Can include lifestyle/in-use contexts
• Can show different angles and details
• Can include infographics with text
• Same size requirements as main image

Strategic Image Optimisation

The 7-Image Strategy

Maximise your image slots with this proven structure:

1. Main image: Clean white background, product-focused
2. Lifestyle shot: Product in use or context
3. Scale reference: Show size next to common object or hand
4. Feature callouts: Infographic highlighting key benefits
5. Detail close-up: Quality materials, craftsmanship
6. Package contents: What's included in the box
7. Comparison/dimensions: Technical specs or size chart

Infographic Best Practices

Amazon allows text on secondary images. Use this wisely:

• Highlight key benefits, not features
• Keep text large and readable on mobile
• Use icons and callouts for scannability
• Address common customer questions
• Include social proof where relevant

Common Compliance Mistakes

Avoid these frequent errors that get listings suppressed:

• Watermarks or logos: Not allowed on any image
• Off-white backgrounds: Main images must be pure white
• Products on mannequins: Only allowed for specific categories
• Excessive props: Anything that could confuse what's included
• Low resolution: Images under 1000 pixels won't enable zoom
• Misleading images: Must accurately represent what's sold

Category-Specific Requirements

Clothing and Apparel

• Main image should show item flat or on model
• No invisible mannequins for main image
• Show front of garment

Shoes

• Show single shoe facing left at 45-degree angle
• Include sole shots in secondary images

Books and Media

• Must show front cover
• Image should be of actual product artwork

Creating Amazon-Compliant Images

Traditional Approach

Requires professional photography setup:

• Lightbox or white sweep for main images
• Props and sets for lifestyle shots
• Graphic design skills for infographics
• Multiple shooting sessions

AI Approach

Modern AI tools dramatically simplify Amazon image creation:

• Automatic white background generation
• Multiple lifestyle contexts from one photo
• Consistent quality across entire catalogue
• Easy A/B testing of different styles

Image SEO for Amazon

Images affect your ranking indirectly through:

• Click-through rate: Better images = more clicks from search
• Conversion rate: Higher conversion improves ranking
• Time on page: Multiple quality images keep shoppers engaged
• Return rate: Accurate images reduce returns

Create Amazon-compliant product images instantly with ShopShot. Our AI generates pure white backgrounds and lifestyle shots that meet all requirements.